Development of a Scientific Communication Strategy & Programme
«We began with a full analysis of the current situation which enabled us to identify unique values and opportunities. In turn we created a tailor-made strategy including new targets and key messages.
We then identified the scientific communication channels best adapted to the strategy and the most pertinent congresses, looking beyond the classic targets.
In order to help the client succesfully implement the strategy, we recommended various communication tools and a 3-year activity calendar.»
A new strategy for a new R&D image.